You built it.
Will they use it?

At FieldProof, we take the guesswork out of product-market fit. We connect you with a vast network of real construction professionals to put your product in the hands of the right people—before you go to market.

The wrong feedback can kill your product

Many construction tech products fail at product-market fit because they weren’t tested with the right people before launch. The wrong testers = bad feedback = product failure.

Internal teams:

Internal teams can be biased or assume knowledge that is harmful to getting real results. Feedback that overlooks critical adoption barriers and fails to highlight usability issues that kill your shot of rolling out a winning product.

Existing users:

Frequent users adapt to inefficiencies rather than challenge them, meaning they won’t flag the very problems that could prevent new customers from adopting the product.

Wrong tester:

A tester who doesn’t match your real-world user precisely can provide misleading feedback, making it hard to refine your product in a way that ensures true adoption.

We make sure your product is jobsite-ready before launch.

You don’t have to launch blindly. FieldProof ensures your construction tech is battle-tested and its usefulness verified by real industry pros before it ever hits the market. We recruit, onboard, and manage the right testers—field workers, superintendents, BIM technicians, and project managers—so you get accurate, actionable insights that prove real-world value.

Launch with confidence.

Step 1:

We start by aligning on key objectives and the specific problems your product is solving. Together, we identify the right industry professionals for testing—those who will actually use your product in the field. From there, we develop a structured test plan to ensure the feedback you receive is based on real-world conditions.

Step 2:

Through structured interviews and usability observation, we capture feedback straight from construction pros, uncover adoption barriers, and pinpoint opportunities for improvement—helping you refine your product before it ever reaches the market. (Or fix a product that’s already in the market)

Step 3:

At the end of the project, you’ll receive a detailed report with key takeaways, usability insights, and clear next steps. Our recommendations help you fine-tune your product based, ensuring that when you launch, you’re not guessing—you’re delivering a solution that works.

We make sure your product doesn’t sit on the shelf—it gets used, valued, and integrated into real workflows.

  1. Higher adoption rates: More users adopting and raving about your product.

  2. Better sales positioning: Industry proven value points to help you sell with confidence.

  3. Fewer post-launch headaches: Minimize surprise issues slowing down adoption.

  4. Faster revenue growth: A useful product sells itself.

How we can help

    • Validate demand before investing in development.

    • Get direct feedback from construction professionals.

    • Identify features your product should have.

    • Deep dive into software usability & friction points

    • Identify common user struggles

    • Actionable recommendations to improve adoption

    • Beta tester recruiting & onboarding

    • NDA & legal setup

    • Site coordination & scheduling

    • Structured feedback collection & reporting

    • Review & refine messaging for a new product launch. Get feedback on clarity, tone, and effectiveness for your specific construction audience.

    • Field validation—Get input from your real target audience.

    • Redline edits & feedback—Fix confusing, vague, or overly technical wording.

Let’s talk!

Without real-world feedback, your product is a risk.

  • Customers will struggle to use it, leading to frustration and bad word of mouth. (Construction is built on word of mouth!)

  • Your sales team won’t have proof that it actually works in the real world.

Don’t gamble. Get real-world validation before you launch.

FAQ’s

    • Construction tech startups

    • Established software firms

    • Venture capital & private equity firms

  • That’s exactly why we exist—to uncover issues early so you can fix them before launch. If feedback is negative, we help you prioritize fixes to align with market needs.

  • We have a pre-vetted network of construction professionals across various roles, companies, and geographic locations. We match testers based on your product’s target user profile.

  • For VCs and private equity firms, we conduct product validation studies to assess:

    • Market demand & adoption potential

    • Usability & integration with real workflows

    • Competitor analysis & differentiation

  • Your product team is too close to the product, which creates blind spots.

    • Bias & Familiarity – They know how it should work, but real users may struggle.

    • Limited Perspective – They interact with the same customers, while we bring in fresh, unbiased testers.

    • Time & Resources – Running a structured beta test is time-intensive. We handle it while your team focuses on building.

    Bottom line: We ensure real-world adoption while your team focuses on innovation.

  • Customer feedback is important, but it’s not the same as structured testing.

    • Existing customers are already used to your product’s flaws. They’ve learned to work around them.

    • We bring in fresh eyes—people seeing your product for the first time—so you get true, first-use insights.

    • Our process is structured. We don’t just collect opinions; we gather detailed, actionable feedback to guide improvements.

  • A bad launch can be fatal—and recovering from failure is expensive.

    • First impressions matter. If your first users struggle, adoption and word-of-mouth will suffer.

    • Your competitors aren’t waiting. If they validate faster, they win the market before you even figure out what’s wrong.

  • That’s actually a good thing—it means we’re uncovering blind spots.

    • Real users > internal assumptions. What you think will work and what actually works are often very different.

    • Also, don’t shoot the messenger. We’re here to find your blind spots so you can make informed decisions for you product.